Feed the future.

If we don’t act today, some ingredients could become nothing more than a memory, putting at risk dishes we all know and love. Protecting biodiversity is essential to keep flavours alive.

Honey

Honey exists thanks to bees and other pollinators, which are rapidly declining due to pesticides and habitat destruction. Without them, fruits, vegetables and even simple dishes like this could become rare.

Salmon

Species such as the Atlantic wild salmon already face serious threats: pollution, rising water temperatures, dams that block their natural cycle, and overfishing. If nothing changes, this fish – so common today – may vanish from our tables.

Potato

Potatoes, tomatoes, basil and other vegetables depend on fertile soils, water and a balanced natural environment. Climate change, droughts and pests are already putting their production at risk.

Cocoa and coffee

Coffee and cocoa, universal flavours, are under threat from rising temperatures, droughts and pests that drastically reduce cultivation areas. Without sustainable practices, they may turn into a luxury – or a memory.